Why all the FUSS over Festival Foods?

Courtesy of Isthmus.com

Since the rumors started circulating about Festival Foods coming to the former Kmart site, all I've heard is, “ANOTHER grocery store?” I know, I know. I've done the rundown of all the grocers in Janesville so let’s review them together: we have Woodman's, Walmart, Sam's Club, Target, Schnuck's, Sentry, Piggly Wiggly, Pick N Save, Basics, and Aldi. Am I forgetting anyone???